Trends & Insights

By Campbell Barlow February 12, 2026
As someone who recruits exclusively in the HubSpot Partner ecosystem, I tend to speak to two types of people. Those who are genuinely unhappy and actively looking, and those who are fairly content but open if something excellent appears. This article focuses on the first group — the people who have already made the decision. I reviewed the call notes from the last 30 HubSpot professionals I’ve spoken to and looked for patterns. Not opinions. Patterns. A few themes consistently surfaced.
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